![](https://cdn.myportfolio.com/aa7fa930-ccc2-46ea-9fe6-0e583c91b0c5/5ca1f6a9-5219-45b6-8d44-ef86d1a861a2_rw_1920.jpg?h=e5f5bff6d1379ff6f60a12ffbed6f6db)
Visual Brand Standards
Logo | Color | Typography
![](https://cdn.myportfolio.com/aa7fa930-ccc2-46ea-9fe6-0e583c91b0c5/8f5fa5fe-2270-434e-a700-08db365a756d_rw_1920.png?h=d5ba79bb2a70858989eb56ff5b7fc515)
Brand Applications
![](https://cdn.myportfolio.com/aa7fa930-ccc2-46ea-9fe6-0e583c91b0c5/38134b6c-d402-44c5-8312-cf48c8a6ce33_rw_1920.jpg?h=6e3de4dd85bcfc0ee796773c4c83bdf3)
![](https://cdn.myportfolio.com/aa7fa930-ccc2-46ea-9fe6-0e583c91b0c5/243e9b87-84c3-424d-a26f-734208f7a898_rw_1920.jpg?h=6d7b06a35e8de99403c3d4e0b40235f4)
![](https://cdn.myportfolio.com/aa7fa930-ccc2-46ea-9fe6-0e583c91b0c5/b0ae9c40-279b-4748-b275-649649bca04b_rw_1920.jpg?h=3b0d46c651af9ccef9d84e1e9a4f9daf)
![](https://cdn.myportfolio.com/aa7fa930-ccc2-46ea-9fe6-0e583c91b0c5/14066e1a-aa43-48c0-b08a-0311ee4ba990_rw_1920.jpg?h=320fdde9395dcf60ebbb2aad7889c091)
![](https://cdn.myportfolio.com/aa7fa930-ccc2-46ea-9fe6-0e583c91b0c5/83df05d1-1608-4595-8c33-c6e0d480d49e_rw_1920.png?h=bae361e70abdd54914432f4d1f176937)
![](https://cdn.myportfolio.com/aa7fa930-ccc2-46ea-9fe6-0e583c91b0c5/dc0559c1-bba2-40d4-ad9b-460a2e7b0820_rw_1920.jpg?h=421fe85f423d7ce6389afff911b6fc6c)
![](https://cdn.myportfolio.com/aa7fa930-ccc2-46ea-9fe6-0e583c91b0c5/3b592ae8-68df-4a8e-93dc-338f6b0aee09_rw_1920.jpg?h=06c0c8fecedc6d6193d56a6b26cded9c)
Editorial & Branding | Inspired by travel and the amount of new opportunities created to work outside of a typical office setting, my twin sister and I decided to create a personal, ongoing project known as "Directionless Betches." We want to take you on a journey of soul searching, breached comfort zones, and passion exploration while discovering the beauties of this world. The following designs capture the excitement and carefree vibes using a light, pastel palette, crisp typography, and contrasting imagery.