Visual Brand Standards
Logo | Color | Typography
Brand Applications
Directionless Betches
Editorial & Branding | Inspired by travel and the amount of new opportunities created to work outside of a typical office setting, my twin sister and I decided to create a personal, ongoing project known as "Directionless Betches." We want to take you on a journey of soul searching, breached comfort zones, and passion exploration while discovering the beauties of this world. The following designs capture the excitement and carefree vibes using a light, pastel palette, crisp typography, and contrasting imagery.
