![](https://cdn.myportfolio.com/aa7fa930-ccc2-46ea-9fe6-0e583c91b0c5/b209d053-5ac3-49ba-aa54-8dba48fd9aff_rw_3840.jpg?h=2c6f075108085251d80ec93c98b74a50)
Visual Inspiration
& Initial Sketches
![](https://cdn.myportfolio.com/aa7fa930-ccc2-46ea-9fe6-0e583c91b0c5/745f9cd5-9b75-4bb9-b1fe-f1618abc8b42_rw_3840.jpg?h=83183f04cd52e66169344414a036a241)
Visual Brand Standards
Logo | Color | Typography
![](https://cdn.myportfolio.com/aa7fa930-ccc2-46ea-9fe6-0e583c91b0c5/64707830-d3cf-422a-9053-7f1dd1b651a3_rw_1920.png?h=2dd857f0b2322416c2661e589bb4ae79)
Brand Applications
![](https://cdn.myportfolio.com/aa7fa930-ccc2-46ea-9fe6-0e583c91b0c5/40d34f10-9162-4c35-b333-0d9c7ea7cdb5_rw_1920.png?h=1242e34b41c1e28d6139da25b4bbbc49)
![](https://cdn.myportfolio.com/aa7fa930-ccc2-46ea-9fe6-0e583c91b0c5/a429cb7c-23e5-44cd-8bf6-699858f4eebc_rw_1920.png?h=5ba4efe5633a3acc8adcc6b87f51b5e8)
![](https://cdn.myportfolio.com/aa7fa930-ccc2-46ea-9fe6-0e583c91b0c5/693b7c1b-f085-4ded-af7c-68440b3efd22_rw_1920.png?h=19744c86f41eb817980e43fa3da60b9d)
![](https://cdn.myportfolio.com/aa7fa930-ccc2-46ea-9fe6-0e583c91b0c5/43b427cf-1c4c-406e-ba0d-dca4347e9240_rw_3840.png?h=a3ec4c006e738c0d029d6134f545a32a)
![](https://cdn.myportfolio.com/aa7fa930-ccc2-46ea-9fe6-0e583c91b0c5/75bbd418-19cd-4e8c-97a9-a91b6e13682a_rw_1920.jpg?h=43bb949e09993b38bbb0122ff2e34880)
![](https://cdn.myportfolio.com/aa7fa930-ccc2-46ea-9fe6-0e583c91b0c5/fc416084-2f5a-45c1-99f0-3f87d628cf48_rw_1920.jpg?h=8b7295c0c9bc47079aa408334470d362)
![](https://cdn.myportfolio.com/aa7fa930-ccc2-46ea-9fe6-0e583c91b0c5/cab27e05-c622-49a8-b7b7-3903fa5ced81_rw_1920.jpg?h=0aeba758b5596971290b387731671532)
![](https://cdn.myportfolio.com/aa7fa930-ccc2-46ea-9fe6-0e583c91b0c5/da8d9325-3052-4b5b-81ef-1ab4dcd61da1_rw_1920.jpg?h=c440593cadb07cdb579d1fac3f628470)
Visual Brand Development & Packaging | Terra Shoes is a concept project that focuses on a minimal and lightweight running shoe designed for speed and distance. The rich black color scheme paired with a bold yellow accent delivers a sleek and timeless look to the brand that is built on elegance and craftsmanship. The campaign includes promotional posters, a custom Wix website and packaging design for the company's shoes.