Visual Inspiration
& Initial Sketches
Visual Brand Standards
Logo | Color | Typography
Brand Applications
Visual Brand Development & Packaging | Terra Shoes is a concept project that focuses on a minimal and lightweight running shoe designed for speed and distance. The rich black color scheme paired with a bold yellow accent delivers a sleek and timeless look to the brand that is built on elegance and craftsmanship. The campaign includes promotional posters, a custom Wix website and packaging design for the company's shoes.